WHAMAA
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WhatsApp Business Platform

Transform customer conversations with WhatsApp automation

Marketing, sales, support and commerce from one customer engagement platform. Automate the routine, respond faster and turn every conversation into an outcome.

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  • Shared team inbox
  • No-code chatbots
  • Opt-in campaigns
  • Integrations & API

Connects with the tools your business already uses

Customer journeys

One WhatsApp platform. Multiple customer journeys.

Use WHAMAA wherever customers talk to you, from the first ad click to the repeat order.

Marketing

Run targeted campaigns and nurture opted-in audiences with relevant, personal messages.

Sales

Capture, qualify and follow up with leads while they are still interested.

Support

Give customers faster, organised help with automation and a shared team inbox.

Commerce

Turn conversations into transactions, order updates and repeat purchases.

The platform

Everything you need to run WhatsApp as a business channel

Ten capabilities that work together on one connection, so you can start with one use case and grow from there.

WhatsApp Business API

Get your business on the WhatsApp Business Platform with guided onboarding, approved message templates and a complete business profile.

AI WhatsApp Chatbot

Build chatbots that answer common questions, capture details and hand over to your team when a person is needed.

WhatsApp Automation

Automate follow-ups, reminders and updates with event-based workflows that run in the background.

Team Inbox & Customer Support

Manage every customer conversation in one shared inbox with assignment, notes, routing and performance tracking.

WhatsApp Commerce

Help customers discover products, get answers and complete purchases inside the WhatsApp conversation.

CRM & Lead Automation

Capture leads from WhatsApp, qualify them automatically, sync them to your CRM and follow up on time.

Notifications & Alerts

Send timely order, booking, payment and account updates that customers read and can act on.

Analytics & Reporting

Measure campaigns, conversations and team performance so you know what is working and what to improve.

Integrations & API

Connect WHAMAA to your store, CRM, spreadsheets and internal systems with integrations, webhooks and an API.

Product experience

See how WHAMAA works

Real workflows your team would use every day.

Plan, send and measure campaigns

Build segments from your contacts, personalise approved templates, schedule sends and track every read and reply.

  • Audience segments
  • Scheduling by time zone
  • Delivery, read and reply reporting
Learn more

How WHAMAA works

Up and running in four steps

  1. 01

    Connect

    Connect your business WhatsApp channel to the WhatsApp Business Platform through WHAMAA.

  2. 02

    Configure

    Build conversation flows, teams, integrations and customer journeys.

  3. 03

    Automate

    Launch campaigns, conversations, notifications and workflows.

  4. 04

    Measure & improve

    Track engagement, team performance and customer interactions.

Solutions

Solutions built around your customer journey

Start from the business outcome you want to improve.

Marketing Automation

Grow an opted-in audience and nurture it with campaigns and journeys that feel personal.

Sales & Lead Conversion

Reply to every enquiry in seconds, qualify interest and keep each lead moving to a decision.

Customer Support Automation

Resolve routine questions automatically and give agents the context to solve the rest quickly.

Ecommerce & Commerce

Answer pre-purchase questions, recover abandoned carts and keep buyers informed after checkout.

Conversational AI & Chatbots

Combine guided flows and AI-assisted understanding to resolve more conversations without losing the human touch.

All solutions

Conversational automation

Automation that sounds like your business, and knows when to hand over

Combine structured flows you control with AI-assisted understanding where it helps. Customers get instant answers; your team steps in for anything that needs judgement.

  • FAQ automation
  • Lead qualification
  • Conversational flows
  • Multilingual conversations
  • Intent-based routing
  • Agent handover
  • Automated follow-ups
  • Data capture
  • Integrations
  • Personalised responses

Multilingual and AI-assisted features depend on your plan and configuration.

Explore conversational AI

Team customer support

Every customer message, routed to the right person

Customers write to one WhatsApp number. WHAMAA triages, routes and tracks every conversation so nothing is missed.

  • Shared team inbox
  • Conversation assignment
  • Agent routing
  • Conversation history
  • Internal notes and status
  • Automated replies
  • Escalation flows
  • Feedback collection
  • Response performance monitoring
Explore team inbox

Marketing & campaigns

Campaigns that start conversations

Reach opted-in customers with relevant offers and updates, then turn replies into sales and support conversations.

  • Audience segmentation
  • Campaign scheduling
  • Personalised messaging
  • Promotional broadcasts
  • Lead nurturing
  • Click-to-WhatsApp journeys
  • Campaign analytics
  • Delivery, read and reply reporting
Explore Marketing Automation

WhatsApp commerce

From discovery to repeat purchase, in one chat

Help shoppers find products, answer questions, share payment links and keep them updated after they buy.

  1. Discovery
  2. Conversation
  3. Product
  4. Purchase
  5. Order update
  6. Repeat purchase
  • Product discovery
  • Catalogue sharing
  • Order confirmations
  • Delivery notifications
  • Abandoned cart recovery
  • Payment-link sharing
  • Upselling and cross-selling
  • Repeat-purchase campaigns
Explore WhatsApp Commerce

Integrations

Connect WHAMAA with the tools your business already uses

Ready-made integrations for ecommerce, CRM and business tools, plus an API and webhooks for everything else.

View all integrations

Industries

Built for the way your industry talks to customers

Purpose-built journeys for twelve industries, each with its own use cases and workflows.

Ecommerce & D2C

Answer shoppers instantly, recover abandoned carts and keep buyers updated after checkout.

Retail

Answer product and store questions, promote offers and keep loyalty members engaged.

Education

Handle admission enquiries, send fee and class reminders and support students and parents.

Healthcare

Simplify appointment booking, reminders and administrative patient communication.

Real Estate

Capture property enquiries, qualify buyers, share brochures and schedule site visits.

Automotive

Handle vehicle enquiries, book test drives and service appointments, and send service reminders.

Jewellery

Share collections, book store appointments and offer personal service that builds trust.

Insurance

Capture enquiries, route quote requests, remind customers about renewals and documents.

Travel & Hospitality

Answer package enquiries, confirm reservations, share itineraries and support guests on the go.

HR & Recruitment

Screen candidates, schedule interviews, collect documents and keep employees informed.

IT, SaaS & Technology

Qualify demo requests, onboard users, support customers and share status updates.

Events & Webinars

Confirm registrations, send reminders and live updates, and follow up after the event.

Analytics

Clear numbers behind every conversation

Understand how customers respond and how your team performs, from a single dashboard.

  • Messages sent
  • Delivered
  • Read
  • Replied
  • Campaign engagement
  • Customer conversations
  • Agent performance
  • Resolution performance
  • Campaign comparison
Explore analytics

Why WHAMAA

Built for businesses that take customer conversations seriously

Built for customer journeys

Connect marketing, sales, service and commerce conversations on one platform.

Automation without complexity

Create repeatable workflows visually, without unnecessary manual work.

Human + automation

Move customers from automated conversations to people whenever they need it.

Built to integrate

Connect WHAMAA with your store, CRM and business systems.

Scalable engagement

Support growing conversation volumes, teams and use cases.

Actionable insights

Understand how customers and teams interact, and what to improve.

FAQ

Frequently asked questions

What is the WhatsApp Business API?

The WhatsApp Business API is part of Meta’s WhatsApp Business Platform. It lets businesses message customers at scale with many agents on one number, automation, integrations and approved message templates, which the standard WhatsApp Business app cannot do.

Who is WHAMAA for?

WHAMAA is for businesses that want to use WhatsApp for marketing, sales, support or commerce in a structured way, from growing companies with a small team to larger organisations with several departments.

Can we use our existing business number?

In most cases, yes. Depending on how the number is used today, it may need to be moved from the WhatsApp Business app, or connected in a way that keeps the app running alongside the platform where Meta supports it. We check eligibility with you during onboarding.

Can our team manage conversations together?

Yes. Every agent gets their own login on a shared business number, with assignment, internal notes, routing rules and performance reporting.

Can WHAMAA integrate with our CRM or online store?

Yes. WHAMAA integrates with Shopify, Zoho CRM and Google Sheets, and offers an API and webhooks for other systems. See the integrations page or ask us about your tools.

Can we create automated chatbots?

Yes. Build chatbot flows visually with buttons, questions and conditions, answer FAQs, capture details and hand over to a person whenever needed.

How does WhatsApp messaging pricing work?

There are two parts. Your WHAMAA plan covers the platform. Separately, Meta charges for template messages based on the message category and the recipient’s country. Ask us for the current rates for your markets.

Can we send campaigns through WhatsApp?

Yes, to customers who have opted in to hear from you, using approved message templates. WHAMAA supports segmentation, scheduling, personalisation and campaign reporting.

Can customers be transferred to human agents?

Yes. Conversations can move from a chatbot to an agent at any point, with the full history and any captured details attached.

How do we get started?

Book a demo. We will understand your goals, show you the platform with your own scenarios, and guide you through onboarding and your first automations.

All FAQs

Ready to make WhatsApp work harder for your business?

Bring customer conversations, automation and engagement together with WHAMAA.

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