Guides

Step-by-step guides to WhatsApp for business

Start here if you are new to the WhatsApp Business Platform, or planning your next use case.

Guide7 min read

How the WhatsApp Business API differs from the Business app, what you need to get started, and how pricing and message templates work.

Guide5 min read

Clear consent protects your customers, your brand and your number’s quality rating. Here is how to collect it well.

Guide6 min read

Marketing, utility and authentication templates: what each is for, how approval works and how to write templates customers respond to.

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