When
A visitor subscribes on your website and opts in to WhatsApp.
Then
Send a welcome message asking which topics they are interested in, then tag them.
Result
Future campaigns match each subscriber’s interests.
Marketing Automation
Build an audience that wants to hear from you, and nurture it automatically
Collect opt-ins, welcome new subscribers, send relevant offers and follow up based on what each person does. Marketing on WhatsApp works best when it feels like a conversation.
Common challenges
What gets in the way today
Declining attention
Email open rates and social reach are hard to rely on, and customers tune out generic promotions.
One-size-fits-all messaging
Without segments, every subscriber receives the same message whether it is relevant or not.
No follow-through
Campaigns end at the send. Interested contacts are not followed up and the moment passes.
Compliance concerns
Teams are unsure how to message customers on WhatsApp without breaking the rules or annoying them.
How WHAMAA helps
Permission-based marketing that keeps the conversation going
WHAMAA connects every stage of your marketing on WhatsApp, from the first opt-in to the repeat purchase, with automation doing the routine work.
Grow the right audience
Capture opt-ins from your website, checkout, ads and stores with clear consent.
Send what is relevant
Segment by interests, behaviour and purchase history, then personalise every message.
Follow up automatically
Replies, clicks and silence each trigger the next best step.
Customer journey
A marketing journey on WhatsApp
From first interest to loyal customer.
- Opt inWebsite, ad or in-store QR
- WelcomeIntroduce your brand and preferences
- SegmentTag by interest and behaviour
- CampaignRelevant offers and launches
- ConversationQuestions answered in chat
- NurtureFollow-ups based on response
Platform capabilities
The WHAMAA capabilities behind this solution
WhatsApp Marketing & BroadcastingSegmented, scheduled campaigns using approved templatesWhatsApp AutomationWelcome journeys and behaviour-based follow-upsAI WhatsApp ChatbotInstant answers when campaign recipients replyCRM & Lead AutomationTagging and scoring of engaged contactsAnalytics & ReportingCampaign comparison and engagement reporting
Automation examples
What this looks like in practice
When
A subscriber taps “Tell me more” on a campaign.
Then
Start a product flow and alert the sales team if they ask about pricing.
Result
Interest turns into a conversation while it is fresh.
When
A contact has not engaged for 90 days.
Then
Send a re-engagement message with an easy option to update preferences or opt out.
Result
A healthier, more engaged audience.
Benefits
The outcomes you can expect to work towards
More attention
Messages arrive where customers already spend time.
More two-way engagement
Recipients can reply, ask and buy in the same thread.
Better relevance
Segments and personalisation reduce unwanted messages.
Compliant growth
Opt-in and opt-out handling protects your sender reputation.
FAQ
Questions about marketing Automation
Is WhatsApp marketing allowed?
Yes, when customers have opted in to receive messages from your business and you use approved marketing templates for messages you start. Customers can block or report businesses, so relevance and frequency matter.
How is this different from a bulk messaging tool?
WHAMAA is built for permission-based, two-way engagement. Campaigns go to opted-in audiences, replies are handled by chatbots and agents, and results are measured, rather than sending large volumes of unsolicited messages.
How often should we send marketing messages?
It depends on your audience and offer, but quality matters more than volume. We recommend starting with a modest cadence, watching reply and opt-out rates, and adjusting from there.
Can we run Click-to-WhatsApp ads?
Yes. Click-to-WhatsApp ads on Facebook and Instagram open a chat with your business, and WHAMAA can start a flow designed for that ad.
Turn WhatsApp into your most engaging marketing channel
We will help you plan your opt-in strategy and first journeys.
Prefer to chat? Message us on WhatsApp