Notifications & Alerts
Timely updates customers read and can act on
Send order confirmations, delivery updates, appointment reminders, payment reminders and account alerts on WhatsApp, triggered automatically from your systems.
The challenge
Important updates go unseen
Emails land in spam and SMS gives customers no easy way to respond. Missed updates lead to no-shows, late payments and avoidable support requests.
Missed appointments
Customers forget bookings when reminders are easy to overlook.
Late payments
Invoices and reminders sit unread in crowded inboxes.
Avoidable support
Customers contact you to ask for updates you could have sent.
The WHAMAA approach
Automated, two-way notifications
Connect your systems to WHAMAA and send updates the moment something happens, with buttons that let customers confirm, reschedule or pay.
- Utility templates for orders, bookings, payments and accounts
- Triggers from your store, booking tool, CRM or API
- Interactive buttons: confirm, reschedule, pay, track
- Replies routed to your team when a customer needs help
- Internal alerts for staff when action is needed
Key capabilities
What you can do with Notifications & Alerts
Order updates
Confirmations, dispatch notices and delivery updates.
Appointment reminders
Reminders with confirm and reschedule options to reduce no-shows.
Payment reminders
Invoices, due-date reminders and payment confirmations with secure links.
Account and security alerts
One-time passcodes and account notifications using authentication templates.
Internal alerts
Notify staff about new enquiries, escalations or high-value orders.
API triggers
Send any notification from your own systems through the API.
Business benefits
What changes for your business
Fewer no-shows
Reminders customers actually see help keep appointments on track.
Faster payments
Clear reminders with payment links make it easier to pay on time.
Lighter support queues
Proactive updates answer questions before customers ask them.
Better customer confidence
Customers always know what is happening next.
Example workflow
Example: an appointment reminder flow
How a clinic, salon or service business can reduce missed appointments.
- 01
Booking created
Your booking system records an appointment.
- 02
Confirmation
The customer receives a confirmation with details.
- 03
Reminder
A reminder is sent the day before with confirm and reschedule buttons.
- 04
Response handled
Confirmations update the booking; reschedules start a booking flow.
Inside the platform
Trigger notifications from any system
Use built-in integrations or send events through the API. Delivery and read statuses are reported back so you know who saw each update.
- REST API and webhooks
- Delivery and read status
- Template-based personalisation
Integrations
Works with the tools you already use
Connect WHAMAA to your store, CRM and business systems so conversations carry the right context.
How it works
From setup to results
- 01
List your key updates
Identify the moments customers most often ask about.
- 02
Create utility templates
Prepare clear templates with the right variables and buttons.
- 03
Connect the trigger
Link the system that knows when each event happens.
- 04
Monitor delivery
Check delivery and read rates and refine wording and timing.
FAQ
Notifications & Alerts: frequently asked questions
What kind of notifications can I send on WhatsApp?
Common examples include order confirmations, shipping updates, appointment reminders, payment reminders, account alerts and one-time passcodes. They are sent as approved utility or authentication templates.
Do customers need to opt in to receive notifications?
Yes. Customers should agree to receive WhatsApp messages from your business. You can collect consent when they order, book or create an account.
Can customers reply to notifications?
Yes. Customers can tap buttons or reply in their own words, and the conversation can continue with a chatbot or an agent.
How are notifications charged?
Meta charges for template messages based on category and the recipient’s country, and some utility messages sent within an open customer service window are not charged. Ask us for the current rates for your markets.
Keep customers informed at every step
We will help you set up your first automated notifications.
Prefer to chat? Message us on WhatsApp