WhatsApp Marketing & Broadcasting
WhatsApp campaigns that start conversations, not just sends
Reach opted-in customers with personalised offers, launches and updates. Every campaign is built for replies, so interested customers can ask questions and buy in the same chat.
The challenge
Marketing messages are easy to ignore
Email inboxes are crowded and SMS offers little room to engage. Customers want relevant messages they can act on immediately.
Crowded channels
Promotions compete with dozens of other messages and are often missed.
One message for everyone
Without segmentation, customers receive offers that do not match their interests.
Unclear results
It is hard to connect a campaign to the conversations and sales it created.
The WHAMAA approach
Personal, permission-based campaigns
WHAMAA helps you send the right approved template to the right opted-in audience, then turns replies into conversations your team or chatbot can handle.
- Segments from tags, attributes, purchase history and activity
- Personalised templates with names, products and links
- Scheduling by date, time and time zone
- Replies routed to a chatbot flow or an agent
- Delivery, read, click and reply reporting
Key capabilities
What you can do with WhatsApp Marketing & Broadcasting
Audience segmentation
Build segments from tags, attributes, purchase history and engagement.
Campaign scheduling
Schedule sends in advance and respect customers’ local time.
Personalised messaging
Insert names, products, dates and links into approved templates.
Click-to-WhatsApp journeys
Connect ads that open a WhatsApp chat straight into a flow designed for that campaign.
Lead nurturing
Follow up automatically based on how each contact responded.
Campaign analytics
Track delivered, read, clicked and replied, and compare campaigns side by side.
Business benefits
What changes for your business
Messages customers actually see
WhatsApp is where many customers already spend their day.
Two-way campaigns
Customers can reply with questions, so interest turns into conversations.
More relevant offers
Segmentation means fewer generic blasts and more messages people want.
Clear reporting
See exactly how each campaign performed and what to try next.
Example workflow
Example: a product launch campaign
How a retailer might announce a new collection to opted-in customers.
- 01
Segment
Select opted-in customers who bought in this category recently.
- 02
Prepare template
Use an approved marketing template with an image and two buttons.
- 03
Schedule
Send on launch morning in each customer’s time zone.
- 04
Handle replies
Button taps start a product flow; questions go to the sales team.
- 05
Review
Compare read and reply rates and refine the next send.
Inside the platform
Measure what each campaign really achieved
Go beyond sends. See reads, button clicks, replies and the conversations that followed, broken down by campaign and audience.
- Delivery and read reporting
- Reply and click tracking
- Campaign comparison
Integrations
Works with the tools you already use
Connect WHAMAA to your store, CRM and business systems so conversations carry the right context.
How it works
From setup to results
- 01
Collect opt-ins
Gather consent through your website, checkout, forms or in-chat prompts.
- 02
Build segments
Organise contacts with tags and attributes that match your campaigns.
- 03
Create and approve templates
Write campaign templates and submit them for Meta approval.
- 04
Send, reply and measure
Schedule the campaign, handle replies and review the results.
FAQ
WhatsApp Marketing & Broadcasting: frequently asked questions
Can I send bulk messages on WhatsApp?
You can send campaigns to many customers at once, as long as they have opted in to receive messages from you and you use approved templates. WHAMAA does not support unsolicited bulk messaging, which breaks WhatsApp’s policies and harms your number’s quality rating.
How do customers opt in?
Common methods include a checkbox on your website or checkout, a sign-up form, a QR code in store, or asking in a WhatsApp conversation. The opt-in should clearly say that customers will receive messages from your business on WhatsApp.
How much does a WhatsApp campaign cost?
In addition to your WHAMAA plan, Meta charges for template messages based on the message category and the recipient’s country. Ask us for the current rates for the countries you message.
Can I include images, buttons and links?
Yes. Templates can include media such as images, plus quick-reply buttons and call-to-action buttons that open a link or start a call.
How many messages can I send per day?
Meta sets messaging limits for each number. They start at a set level and increase as you send more high-quality messages. We help you plan campaigns within your current limit.
Launch WhatsApp campaigns customers reply to
Plan your first campaign with our team.
Prefer to chat? Message us on WhatsApp