Transactional Notifications

Keep customers informed and reduce “any update?” messages

When customers know what is happening with their order, payment or account, they contact you less and trust you more. WHAMAA sends those updates automatically, on WhatsApp.

Common challenges

What gets in the way today

Status enquiries

Support teams spend time answering questions about orders and requests.

Late payments

Invoices and reminders get lost in crowded inboxes.

Missed critical alerts

Important account or service messages are not seen in time.

Disconnected systems

Updates depend on staff sending them manually.

How WHAMAA helps

Automated updates from the systems you already use

WHAMAA connects to your store, billing, booking or internal systems and sends the right update the moment something changes.

Event-driven

Updates are triggered by real events, not manual effort.

Actionable

Buttons let customers pay, track, confirm or ask for help.

Measurable

Delivery and read status show who received each update.

Customer journey

Notification lifecycle

From business event to customer action.

  1. EventOrder, payment or status change
  2. TemplateApproved utility message
  3. DeliveredSent to the opted-in customer
  4. ActionTrack, pay, confirm or reply
  5. SupportAgent help if needed

Automation examples

What this looks like in practice

When

An invoice is issued.

Then

Send the invoice summary with a secure payment link.

Result

Customers can pay in a few taps.

When

An invoice is three days overdue.

Then

Send a polite reminder and offer help from the accounts team.

Result

Fewer late payments and less chasing.

When

A service request changes status.

Then

Notify the customer and include the next step.

Result

Fewer status enquiries to your team.

Benefits

The outcomes you can expect to work towards

Fewer enquiries

Customers have the answer before they ask.

Faster payments

Clear reminders with direct payment links.

Higher visibility

Updates customers actually see.

More trust

Proactive communication builds confidence.

FAQ

Questions about transactional Notifications

What is a transactional notification?

A message triggered by a specific transaction or account event, such as an order confirmation, payment reminder or status update. On WhatsApp these are usually sent as utility templates.

Can we send one-time passwords?

Yes. One-time passcodes are sent as authentication templates, which Meta treats as a separate category.

What if a customer replies to a notification?

The reply opens a conversation that a chatbot or agent can handle, so customers can get help in the same thread.

How quickly are notifications sent?

Notifications are sent as soon as WHAMAA receives the event from your system, subject to WhatsApp delivery to the customer’s device.

Automate the updates your customers wait for

We will help you connect your first notification triggers.

Prefer to chat? Message us on WhatsApp