When
A customer asks for opening hours.
Then
Ask which store, then reply with hours, address and a map link.
Result
Instant answers without a phone call.
WHAMAA for Retail
Bring your stores closer to your customers on WhatsApp
Answer product and stock questions, help customers find their nearest store, share offers with loyalty members and handle support, across every location.
Industry challenges
Customer communication challenges in retail
Busy store phone lines
Staff are pulled away from customers on the shop floor to answer calls.
Multiple locations
Customers struggle to find the right store, hours or stock information.
Promotions that go unnoticed
Offers sent by email or printed flyers have limited reach.
Passive loyalty programmes
Members forget their points and rewards between visits.
How WHAMAA helps
One WhatsApp channel for every store and customer
WHAMAA gives retailers a central channel for enquiries, store information, offers and loyalty, with routing to the right location or team.
Route by store
Let customers choose a location and send the conversation to the right team.
Promote offers
Share relevant promotions with opted-in customers by store, segment or interest.
Engage loyalty members
Send points updates, rewards and member-only previews.
Use cases
WhatsApp use cases for retail
Store information
Opening hours, directions and contact details on request.
Product enquiries
Answer questions about products, stock and prices.
Promotions
Seasonal sales, launches and in-store events.
Loyalty communication
Points balances, rewards and member offers.
Nearest store
Help customers find the closest location.
Customer support
Returns, exchanges and complaints handled centrally.
Order updates
Click-and-collect and delivery updates.
Feedback
Ask for feedback after a store visit or purchase.
Customer journey
The omnichannel retail journey
Linking online discovery with in-store visits.
- DiscoverAd, website or social
- AskStock and store questions
- VisitDirections and reservation
- PurchaseIn store or click-and-collect
- LoyaltyPoints and member offers
Relevant features
WHAMAA capabilities for retail
Automation examples
Realistic automations you can launch
When
A click-and-collect order is ready.
Then
Notify the customer with the store address and collection hours.
Result
Faster collections and fewer calls.
When
A seasonal sale is starting.
Then
Send an early-access message to opted-in loyalty members.
Result
Members feel valued and visit sooner.
Integration opportunities
Connect the systems you already run on
Link store, stock and loyalty data so answers are accurate.
POS and stock systems
Share stock availability and purchases, where your system supports it.
Loyalty platform
Pull points and rewards into personalised messages.
Store directory
Maintain store details in a Google Sheet that powers the chatbot.
Benefits
What improves when conversations are organised
Free up store teams
Routine questions are answered automatically.
Drive more store visits
Directions, stock checks and reservations in chat.
Make promotions more visible
Offers reach customers where they will see them.
Strengthen loyalty
Regular, personal contact with members.
FAQ
WhatsApp for retail: FAQs
Can each store have its own WhatsApp team?
Yes. Conversations can be routed to store-specific teams while using one business number, or you can run separate numbers where that suits your structure.
Can customers check stock on WhatsApp?
Yes, if stock data is available from your systems through an integration. Otherwise, the conversation can be routed to store staff to check.
How do we collect WhatsApp opt-ins in store?
Common options include a QR code at the till, a sign-up during checkout, or asking during a loyalty registration. The opt-in should clearly explain what customers will receive.
Can we send different offers to different stores?
Yes. Segment customers by their preferred store or location and target campaigns accordingly.
Let's map WhatsApp to your retail customer journey
Tell us how your customers reach you today. We will show you which conversations to automate first.
Prefer to chat? Message us on WhatsApp