Analytics & Reporting
See exactly how your WhatsApp channel is performing
Track campaigns, conversations and team performance in one place. Understand what customers respond to and where your team needs support.
The challenge
Hard to improve what you cannot measure
Without clear reporting, it is difficult to know which messages work, how quickly your team responds or whether WhatsApp is worth the investment.
Guesswork
Campaign decisions are based on instinct instead of results.
Hidden team issues
Slow responses and uneven workloads go unnoticed.
Scattered data
Numbers live in different tools and are hard to compare.
The WHAMAA approach
Clear, actionable reporting
WHAMAA turns message and conversation data into dashboards and reports your marketing, sales and support teams can act on.
- Message delivery, read and reply reporting
- Campaign-level and template-level comparison
- Conversation volumes by channel, team and time
- Agent response and resolution performance
- Exportable reports for your own analysis
Key capabilities
What you can do with Analytics & Reporting
Message reporting
Track sent, delivered, read and replied for every campaign and template.
Engagement insights
See which messages, offers and buttons customers respond to most.
Team performance
Monitor first response time, resolution time and conversations per agent.
Campaign comparison
Compare campaigns by audience, template and time period.
Conversation trends
Understand volumes and peak times to plan staffing.
Exports
Download reports to share with stakeholders or combine with other data.
Business benefits
What changes for your business
Better campaign decisions
Invest in the messages and audiences that perform.
Healthier support operations
Spot delays and workload issues early.
Clear evidence of value
Show how WhatsApp contributes to engagement and service.
Continuous improvement
Test, measure and refine with confidence.
Example workflow
Example: improving a monthly campaign
How a marketing team uses reporting to get better results over time.
- 01
Send
The team sends two versions of a template to similar segments.
- 02
Compare
Read and reply rates show which version performed better.
- 03
Learn
Reply content reveals common questions and objections.
- 04
Refine
The next campaign uses the stronger message and an updated FAQ flow.
Inside the platform
Support performance next to every conversation
Managers can move from the dashboard straight into individual conversations to understand what is behind the numbers.
- Open, pending and resolved views
- Assignment and workload
- Customer feedback
Integrations
Works with the tools you already use
Connect WHAMAA to your store, CRM and business systems so conversations carry the right context.
How it works
From setup to results
- 01
Set your goals
Decide which outcomes matter: replies, resolutions, bookings or sales.
- 02
Tag and structure
Use tags and campaign names consistently so reports are meaningful.
- 03
Review regularly
Check dashboards weekly and share key reports with your team.
- 04
Act on insights
Adjust messaging, flows and staffing based on what you learn.
FAQ
Analytics & Reporting: frequently asked questions
Which metrics does WHAMAA report?
Reporting covers messages sent, delivered, read and replied, campaign performance, conversation volumes and agent response and resolution performance. Available metrics depend on your plan and setup.
Can I export reports?
Yes. Reports can be exported so you can share them or combine them with data from other tools.
Why can read rates differ from what I expect?
Read receipts depend on each customer’s privacy settings. If a customer has turned read receipts off, a message may be delivered and read without being reported as read.
Can I track sales from WhatsApp campaigns?
You can track clicks, replies and conversations from each campaign. Linking those to sales depends on your store or CRM integration, which we can help you set up.
Make every WhatsApp decision with data
See the dashboards your team would use.
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