WhatsApp Business API
The WhatsApp Business API, ready for your whole team
Move beyond a single phone. WHAMAA connects your business to the WhatsApp Business Platform so your team can message customers at scale, automate replies and keep every conversation organised.
The challenge
A shared phone does not scale with your business
Many teams start with the WhatsApp Business app on one handset. It works until conversations grow, more people need access and customers expect fast, consistent replies.
Limited team access
Only a few devices can use one app account, so conversations end up on personal phones with no shared history.
Manual, slow replies
Every message is typed by hand. Busy periods create backlogs and customers wait or leave.
No control or visibility
Managers cannot see response times, reassign chats or keep customer data in one secure place.
The WHAMAA approach
Business-grade WhatsApp, set up for you
WHAMAA handles the technical side of the WhatsApp Business Platform and gives your team a single workspace to message, automate and measure.
- Guided onboarding: number connection, business profile and display name submission
- Message template creation and submission for Meta approval
- Unlimited team members working from one business number
- Opt-in management so you only message customers who agreed to hear from you
- Automation, campaigns, inbox and analytics on the same connection
Key capabilities
What you can do with WhatsApp Business API
Guided onboarding
We walk you through connecting your number, setting up your business profile and meeting Meta’s requirements.
Template management
Create marketing, utility and authentication templates, submit them for approval and track their status.
Multi-agent access
Give every agent their own login on a shared business number, with roles and permissions.
Interactive messages
Use reply buttons, lists and call-to-action links so customers can respond with a tap.
Opt-in and consent
Record customer opt-ins and respect opt-outs to keep your messaging compliant and your quality rating healthy.
Quality and limits monitoring
Keep an eye on your number’s quality rating and messaging limits as your volume grows.
Business benefits
What changes for your business
Reach customers on the channel they already use
Meet customers in WhatsApp instead of asking them to download an app or check email.
Respond faster without adding headcount
Automation answers routine questions so your team focuses on conversations that need a person.
Keep conversations in one place
Every chat, note and outcome is stored against the customer, not on someone’s phone.
Grow at your own pace
Start with one use case, then add campaigns, chatbots and integrations on the same number.
Example workflow
From sign-up to your first approved message
A typical onboarding path for a business moving to the WhatsApp Business API.
- 01
Prepare
Confirm your business details, website and the phone number you will use.
- 02
Connect
Link your Meta Business account and register your number on the platform.
- 03
Create templates
Write your first templates, such as a welcome or order update, and submit them for approval.
- 04
Go live
Start replying in the inbox and send approved templates to opted-in customers.
Inside the platform
Track every template and campaign from one dashboard
See which templates are approved, which campaigns are scheduled and how customers respond, without switching tools.
- Template status at a glance
- Delivery, read and reply reporting
- Audience segments built from your contacts
Integrations
Works with the tools you already use
Connect WHAMAA to your store, CRM and business systems so conversations carry the right context.
How it works
From setup to results
- 01
Book a demo
Tell us how you use WhatsApp today and what you want to improve.
- 02
Set up your account
We guide you through number connection, business verification steps and your first templates.
- 03
Configure your workspace
Add your team, quick replies, tags and any integrations you need.
- 04
Launch and refine
Go live, review your analytics and add automation as you learn what customers ask most.
FAQ
WhatsApp Business API: frequently asked questions
What is the WhatsApp Business API?
The WhatsApp Business API, part of Meta’s WhatsApp Business Platform, lets medium and large businesses message customers programmatically. Unlike the WhatsApp Business app, it supports many agents on one number, automation, integrations and approved message templates.
Can I use my existing business number?
In most cases, yes. Depending on how the number is used today, it may need to be moved from the WhatsApp Business app, or connected in a way that keeps the app running alongside the API where Meta supports it. We check eligibility with you during onboarding.
Do I need a Meta Business account?
Yes. The WhatsApp Business Platform is linked to a Meta Business account. If you do not have one, we help you create it as part of onboarding.
What are message templates and why do they need approval?
Templates are pre-written messages you can send to customers outside the 24-hour window after their last message. Meta reviews them to protect users from spam. Once approved, you can personalise them with details such as names or order numbers.
Will my business get a verified badge?
Verification badges are granted by Meta based on its own criteria. We can help you prepare and submit a request, but approval is Meta’s decision and cannot be guaranteed.
Move your customer conversations to the WhatsApp Business API
We will guide you from setup to your first approved message.
Prefer to chat? Message us on WhatsApp