WhatsApp Commerce
Turn WhatsApp conversations into orders and repeat purchases
Help shoppers find the right product, answer questions in real time, share payment links and follow up after delivery, all inside the chat they already trust.
The challenge
Shoppers drop off when they cannot get answers
Questions about size, stock or delivery often stand between interest and purchase. When answers take too long, carts are abandoned.
Unanswered questions
Shoppers leave when they cannot quickly check details before buying.
Abandoned carts
Many carts are left behind with no timely reminder or help.
Silence after purchase
Customers are left wondering about their order, which creates support requests.
The WHAMAA approach
The full shopping journey, in one chat
WHAMAA connects your store to WhatsApp so you can guide discovery, recover carts, take orders and keep customers informed.
- Product and catalogue sharing in conversations
- Abandoned cart reminders to opted-in shoppers
- Payment link sharing for quick checkout
- Order confirmations and delivery notifications
- Upsell, cross-sell and repeat-purchase campaigns
Key capabilities
What you can do with WhatsApp Commerce
Product discovery
Guide shoppers with menus and recommendations based on what they are looking for.
Catalogue sharing
Share product details, images and prices directly in the chat.
Cart recovery
Remind opted-in shoppers about items left in their cart, at the right time.
Payment links
Send secure payment links from your payment provider so customers can pay in a few taps.
Order and delivery updates
Confirm orders and share dispatch and delivery updates automatically.
Upsell and repeat purchase
Suggest related products and send timely replenishment reminders.
Business benefits
What changes for your business
Fewer abandoned carts
Timely, personal reminders bring interested shoppers back.
Faster decisions
Real-time answers remove doubts that stop a purchase.
Fewer “where is my order?” requests
Proactive updates keep customers informed without contacting support.
More repeat business
Post-purchase journeys encourage customers to come back.
Example workflow
Example: from conversation to repeat purchase
A typical journey for an online store.
- 01
Discovery
A shopper asks about a product from an ad or your website.
- 02
Product
The bot or an agent shares product details and options.
- 03
Purchase
The customer pays through a secure payment link.
- 04
Order update
Confirmation and delivery updates are sent automatically.
- 05
Repeat purchase
A follow-up suggests a related product or a refill.
Inside the platform
Keep customers informed after they buy
Automatic order confirmations, dispatch notes and delivery updates reduce uncertainty and keep your support queue lighter.
- Order confirmation
- Shipping and delivery updates
- Review and feedback requests
Integrations
Works with the tools you already use
Connect WHAMAA to your store, CRM and business systems so conversations carry the right context.
How it works
From setup to results
- 01
Connect your store
Link Shopify, or send store events through the API.
- 02
Choose your journeys
Start with cart recovery, order updates or a product enquiry flow.
- 03
Approve templates
Prepare templates for reminders and updates and submit them for approval.
- 04
Launch and optimise
Track recovered carts and replies, then refine timing and offers.
FAQ
WhatsApp Commerce: frequently asked questions
Can customers buy directly in WhatsApp?
Customers can browse products, ask questions and receive a payment link in the chat. Payment is completed through your payment provider. Native in-chat payments are only available in some countries and depend on Meta’s rules.
Which ecommerce platforms does WHAMAA connect with?
WHAMAA connects with Shopify. Other stores can send events such as orders and abandoned carts through the API or webhooks. Contact us to discuss your platform.
Is abandoned cart messaging allowed on WhatsApp?
Yes, when the shopper has opted in to receive WhatsApp messages from your business and you use an approved template. Collecting opt-in at checkout is the most common approach.
Can I send order updates automatically?
Yes. Order confirmations, dispatch and delivery updates can be triggered by your store or logistics events.
Sell more through the conversations you already have
See how WhatsApp commerce would work for your store.
Prefer to chat? Message us on WhatsApp